Kanye West
fans now have an actual Bible in which to worship him. The book is being
sold on Etsy.
It replaces every mention in the book of Genesis of God with
either Yeezus or Kanye West.
Each
generation champions a superstar, so consistently relevant that they come to
accompany that generation through it’s evolution, being a part of and
ultimately shaping its identity. Such past icons have been the likes of Frank
Sinatra, Marilyn Monroe, John Lennon, or Michael Jackson. For this generation,
Generation Y, Kanye West is not only its greatest spectacle, but in some
senses, a spiritual figure.
We are
here to spread a doctrine. Well, a pseudo-doctrine. We ask you to use your
pulpit for Good.
A few
months ago, my brothers and I embarked on a creative journey that began with a
“What If?”:
What if
the Bible, the most singularly significant publication in the ancient canon of
Western tradition, were updated to reflect our modern society? What would it
look like? What we came up with was an interventionist art, coffee-table
novelty, that will appeal to both Kanye fans everywhere and those made curious
by this enormous cultural phenomenon.
At it’s
simplest, it is the book of Genesis, modified to feature “Kanye” or “Yeezus” in
the place of God or Y---A. “In the beginning Kanye created the heaven and the
earth… And Kanye said, Let there be light: and there was light.”
In a
sense, Kanye’s awesome and orchestrated spectacle is truly a religious experience.
In a foreword, we explore our consumerist, quick-fix, and information-culture,
and celebrate Kanye and the outsized significance he plays in our lives. All of
this, bound in a black, hard-cover gold-leaf imprinted book.
We
present to you the Book of Yeezus
Speechless...
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